Creative Solutions Overview 2

Change Management: Easier Said Than Done

Business leaders have an arsenal of management tools ready to deploy for almost any business need, from boosting revenues to increasing efficiencies to managing risk. In this era of economic turbulence and technological disruption, change management has become the tool most likely to be deployed for leading a business and its workforce through the chaos to a desired future state. However, change management is more than a tool. It is a framework, a methodology, a process, and for some, an overarching philosophy that takes the fear out of responding to chaos.

The science of change management has come a long way from the 1940s when physicist and social scientist Kurt Lewin introduced his model, Unfreeze–Change–Refreeze, based on changing the shape of a block of ice. It’s an interesting and somewhat useful analogy for understanding the overall framework of change management, but it’s just a start. Advances in organizational development and behavioral psychology have evolved change management into a model with multiple dimensions addressing the tangible and intangible aspects of change.

Risk Taking

In times of challenge and opportunity new leaders emerge who win not by surviving the storm, but by changing the game. Changing the game requires process transformation that infuses intelligence into our decision making and management systems. Risks are the driving-force of business, and creative risk-taking is essential for success. Thoughtless risks are destructive, but perhaps even more destructive is thoughtless caution which prompts inaction and promotes failure to seize opportunity.

Risks are an important part of business and everyday life. Taking wise risks can benefit your business and help you reach and exceed your goals, but it may be difficult to determine which risks are worth taking when you’re considering your current and future projects, investments, and plans.

Complexity Management and Opportunity

A rapid increase of complexity is becoming a major concern of the 21st-century. Highly complex business systems are fragile, and can suddenly fail. They are uncontrollable, unpredictable and the enemy of sustainability. Moving from risk management to high complexity management is the new paradigm. It’s reassuring to see the recent success of many small businesses, even in an uncertain economic climate. Change and market disruption are expected deliverables of innovative management. Firms either have innovative talent to think differently or they do not. Technology is maturing extremely fast. Business models are becoming obsolete at an alarming rate.


Many who have led the market are falling victim to their own success. Many fail to recognize the market changes and will miss their window of opportunity. These times of turbulence are changing the order of the market and redefining a new future. With market chaos comes opportunity, and those who recognize  the opportunity and seize it will be successful. Often we see what is happening around us but we don’t understand how it impacts us. This is where an independent view is useful. This is where Creative Solutions can help.



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